Cross-Channel Marketing RFP
Choosing the right cross-channel marketing product isn’t easy. It’s an emerging space without a clear playbook. Providers in the industry vary greatly in quality and scope of offering.
That’s why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted to Signal. We hope it helps you in your search for the right cross-channel marketing solution.
Digital Marketing for Restaurants: A Field Guide for Delighting Customers
As a restaurateur, tackling digital marketing for the first time can seem daunting. What should your strategy be? How much should you spend on each communication channel? Which methods can produce the most ROI? And how can you ensure that your corporate and local marketing efforts remain in sync?
This digital marketing field guide collects the insights we have gained from our customers’ most successful digital campaigns and our deep research of restaurant-marketing best practices. We’re confident that these seven recommendations will help you lay the groundwork for success as you develop and implement your own digital marketing plan.
Digital Marketing for Restaurants: A Field Guide for Delighting Customers »
Email Marketing Reinvented
In developing a technology platform which integrates email with mobile and social media channels, Signal has greatly simplified the process of orchestrating customer communications that cut through the clutter by presenting appropriate content matched to the preferences and permissions of consumers.
Moving Multichannel to Cross-Channel Marketing
The challenge with adopting anything new is that old habits die hard. Cross-channel marketing, whereby marketers target customers based on channel preference and permission, is emerging as the most effective way of competing for mindshare at a time when 3,000 marketing messages bombard consumers every day (according to researcher SymphonyIRI).
Retail Cross-Channel Marketing Best Practices
The end game to reaping the benefits of cross-channel marketing is to obtain a 360 degree view of customer channel preferences and permissions. In the process, marketers identify and grow the base of customers who desire a fully cross-channel relationship with their business—across mobile, email and social media. As a segment, this is a highly engaged audience that represents a business’ most valuable customers.
A Mobile Playbook for Quick Serve Restaurants
Multi-location Quick Serve Restaurant (QSR) businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales. Presented with numerous options — from SMS text messaging to mobile applications to the mobile web — creating a Mobile Roadmap is critical to successful adoption of mobile marketing by QSRs.
Engaging Consumers with Interactive Promotions
Signal works with many promotions companies and agencies to power mobile sweepstakes, contests and other methods shown to draw consumers into loyalty and consumption producing behaviors. The mobile channel is especially well suited to targeting the “on the go” consumer given the ubiquity of mobile phones capable of sending and receiving text messages and proven response rates as high as 30 percent.
From Alerts to Engagement: The Value Dimensions of SMS Text Engagement
A lot has been written about difficulties businesses face in approaching the mobile channel, from simply not knowing how to start, to developing a strategy that aligns with company goals. The challenge faced by the majority of businesses is relating mobile to something they already understand, such that they can take immediate action that lays the groundwork for using mobile more broadly within their business.
From Alerts to Engagement: The Value Dimensions of SMS Text Engagement »
What Chief Marketers Need to Know About Text Messaging
Marketing decision makers need to read this guide as a step toward understanding how text messaging fits within the overall marketing mix and how to select the right partner to guide them to success.
Mapping Mobile to Your Marketing Strategy
We prescribe this structured approach to identify ways mobile can enhance and build upon your marketing plans to maximize return on investment.
The State of Mobile and Email Metrics
See mobile and email from the customer’s point of view, and use this perspective to drive measurable, more effective marketing programs.
Transforming Listeners into Dollars
Among the earliest adopters of mobile marketing techniques, radio stations have come to rely on SMS text messaging as a means of engaging listeners in on-demand song requests, polls, contests and segment suggestions – even serving simple text ads within these messages as part of station advertising packages. By bringing an otherwise disconnected, homogenous audience into direct contact with a deejay, mobile marketing has helped broadcasters maintain their status as viable advertising supported businesses.
The Mobile Imperative
Drive more effective marketing via a focus on iterative Mobile Dialogues, capturing and reusing interaction data in a Mobile Data Asset, and developing a strategy considering the entire Mobile Experience.
Active Customer Engagement
Our vision for a complete solution around customer engagement, insight and central knowledge base. Read a case study about a successful implementation of Active Customer Engagement with a Japanese motorsport manufacturer.
How Mobile Drives Revenue for Radio Stations
Radio stations can leverage Mobile Customer Engagement to create more compelling advertising products that drive revenue.
