Features

Subscription Lists

Lists: the heart of Signal.

List snapshot

Let your customers opt-in to receive news, information and promotions via text message and email.

Signal allows you to uniquely identify the digital footprint of your customers – across mobile, social, and email channels. Once you've obtained customer permissions across these channels, you can build advanced customer profiles. If you understand how your customers prefer to be engaged, you will instantly benefit from more relevant calls to action regardless of the type of offer.

Supported opt-in methods:

  • Web
    Our software platform allows you to easily create a web form so users can sign up for your list. You can fully customize the appearance and collected data for each form. Forms can be hosted by Signal or embedded into your own site.
  • SMS
    Customers can opt-in by texting a keyword to a short code. Signal supports carrier and Mobile Marketing Association best practices out of the box. We can provision a custom short code for an additional fee.
  • Customer data import
    Upload a spreadsheet of your customers, including relevant data you’d like to use for targeting purposes.
  • API
    Tapping into the platform API provides is a great way to interface with your product or applications with our cross-channel marketing platform. API integration provides you with complete control over how customers opt-in to and participate with your marketing program.

Segmentation, targeting

Pinpoint messaging based on:

  • User data: Demographic and preference data provided upon opt-in, or subsequent profile update
  • User activity: Campaign participation