Sentiment Tracking
It has never been easier to use Twitter constructively as a modern suggestion box. Get a glimpse into what your customers are saying about your staff, the services you offer and/or your products with Signal's Twitter monitoring tool.
All That Glitters Ain’t Gold
Signal's platform includes a dedicated Twitter client that allows posts to be labeled as positive or negative, providing your team with valuable insight into which followers should be targeted for special treatment. Over time, you can develop a timeline of negative or positive tweets surrounding a brand, product or organizational initiative- and formulate the appropriate actions to ensure brand integrity.
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Not all Followers are Equal
Sentiment and tweet monitoring can also help isolate and develop a base of brand advocates who can be encouraged to spread your brand’s message. We’re talking about some seriously hyper-social consumers who are at the center of the Web in every industry (there are milk experts, yo). These people have their finger on the pulse of YOUR market. These experts and tribe leaders have huge audiences, serious influence and share every discovery about your company.
