Merge Tags
What's in a Name? Everything.
Make it personal by tagging subscriber information into a message (name, product preference, etc.)
Merge Tags Overview
No technical experience needed to personalize your email and text messages with subscriber data like first name, product preference, birthday, etc. Simply pick the subscriber attribute you would like to add and we’ll insert it for you!
Merge Tags
Fallbacks for dynamic data
When inserting subscriber data into a message, you may find that you don’t have this data point for all of your subscribers - simply add fallback data as a substitute. For example, you can insert “Loyal Customer” when you don’t know a subscribers first name.
Fallbacks for dynamic data
