Keyword A/B Split Testing

Make smarter marketing decisions.

Measure the effectiveness of calls-to-action in various media - understand what tactics are most effective in attracting subscribers to your lists.

Overview

Setup a unique keyword in one marketing touch point (newspaper) and another in keyword in a different ouchpoint (point of sale) and measure which form of marketing was most effective in attracting subscribers to your list.

Alias Keyword Call-To-Actions

Alias/Alternate Keywords

Consider setting up alternate/alias keywords and append them to each advertising touch point you would like to track.

Add Alias Keywords

Keyword Reports

View a report breaking down how many people subscribed to your list based on each unique marketing tactic.

Alias Keyword Reporting

Keyword Variations

Alternate keywords can also be used to handle common misspellings of your keyword. If you have a restaurant called “Buck’s” you may want to add an alternate keywords like Buck, Bucks, etc. Keywords are not case sensitive.