Interactive Mediums changes name to Signal, launches unique cross-channel marketing platform

Single SaaS platform manages campaigns across mobile, email and social media

NOTE TO EDITORS: Live demonstrations and customer interviews are available. See contact info below.

CHICAGO – Sep. 20, 2010 – Signal™ (formerly Interactive Mediums) — a provider of SaaS cross-channel marketing tools and interactive campaign consultative services — has launched a new cross-channel marketing platform that uniquely enables marketing professionals to promote their companies, products or offers across mobile, email and social media, all from a single application connected to a common customer database.

“Through years of helping blue-chip companies – including major consumer brands, large retailers and broadcasters – implement successful mobile marketing campaigns, we have discovered and solved a significant issue for marketers,” said Jeff Judge, co-founder and CEO, Signal. “Our customers needed to integrate their mobile, email and social media marketing into true cross-channel campaigns, as data was siloed in separate applications. Our platform ties channels together, unifies the customer record and provides tools and workflows that enable digital marketers to quickly and easily create cross-channel campaigns optimized for today's on-the-go consumer.”

Based on its successful online system for mobile marketing, which has processed more than 160,000 client campaigns since 2006, the company created its new cross-channel marketing platform, Signal. It provides a single interface from which marketers can plan, execute and analyze campaigns that include the mobile, email and social media channels. Signal unifies customer records so that information gathered through one channel can affect interactions in other channels.

“The platform is truly a 'one stop shop' for digital marketing which makes usability key. Signal nailed it,” said Kyle Welter, community manager, Young & Rubicam, who beta-tested the new platform. “I think Signal is taking the right steps to help digital marketers build success across channels.”

Beta tester Brett Leary, vice president, mobile marketing, DIGITAS, added, “The campaign workflow is well executed. Rapid time from idea to execution makes this ideal for novice and experienced digital marketers alike.”

At the heart of the new platform is the Unified Customer Profile, a database containing customer permission and preferences data across all channels. It includes a unique customer-maintained Preference Center – a Web console that lets customers specify how, when and where they wish to hear from marketers. Signal allows marketers to segment its common customer database by those preferences as well as any number of other customer attributes gathered from all customer interactions.

The same platform also provides tools to send coordinated promotional messages through any and/or all channels, based on customer preferences, segmentation and type of message (e.g., rich content vs. short call to action). Built-in reporting and analytics provide marketers with real-time monitoring of cross-channel campaigns so they can analyze and share results and then re-target customers accordingly.

Benefits of Signal’s new cross-channel marketing platform include:

Pre-packaged cross-channel campaign workflows optimized for targeting increasingly mobile consumers.
Faster, unified campaign implementation due to elimination of separate programs for each channel.
Greater response rates through improved segmentation and pinpoint targeting provided by a single customer database for all channels.
Improved return on marketing investment led by immediate campaign improvements based on real-time customer intelligence that combines activity from all channels.

About Signal™

Signal™ is an experienced, fast-growing and profitable provider of software-as-a-service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver innovative marketing messages to mobile devices – promotions that cut through the information overload clutter and engage on-the-go customers. The company’s flagship SaaS platform – Signal – is the only mobile-optimized system that helps marketers rapidly develop, execute and analyze cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal also supports customers with marketing strategy, program and campaign design, as well as mobile application development. Used by hundreds of blue-chip companies, including many leading brands, retailers, online services, agencies and broadcast media, Signal processes millions of customer interactions each month. For more information, call 866-683-9863 or contact us.