Press Releases

Digital Doomsday: The End of Mobile, Email and Social Media Marketing as You Know It

The Feb. 17 webinar presented by Signal and Young & Rubicam will examine how companies can make their digital dollars work harder to achieve better response, results and ROI with cross-channel marketing campaigns.

Chicago, IL – Jan. 26, 2011 – Signal, a mobile-optimized cross channel marketing Software-as-a-Service (SaaS) platform company, has announced its upcoming webinar, “Digital Doomsday: The End of Mobile, Email and Social Marketing as You Know It.”  The webinar, which takes place on Thursday, Feb. 17 at noon CST, will highlight methods for brands to achieve measurable business results through cross-channel marketing initiatives.

Leading marketing and communications agency Young & Rubicam will present the webinar in conjunction with Signal to share practical techniques for digital marketers to tap into opportunities presented by emerging cross-channel solutions.

Signal Director of Marketing Gib Bassett will moderate, along with Signal colleague Tim Grace, product director, and guest speaker Kyle Welter, community manager at Young & Rubicam.  Collectively, the trio will address how to break down marketing silos to reach consumers across digital channels more efficiently and effectively.

“Many organizations are finding it less effective to market within silos as consumers navigate across channels to research, browse and buy all manner of products and services,” said Jeff Judge, CEO of Signal. “Going forward in 2011, marketers will need to understand where and how their audience interacts with the brand so they can implement an effective strategy based on the customer’s channel preferences. Part of this process is coordinating marketing efforts across web, email and social media, as well as tailoring the message to each individual.”

Learn more about the speakers on LinkedIn:

• Gib Bassett, Signal Marketing Director - http://www.linkedin.com/in/gibbassett
• Tim Grace, Signal Product Director - http://www.linkedin.com/in/tmgrace
• Kyle Welter, Young & Rubicam Community Manager - http://www.linkedin.com/in/kylewelter

To register for “Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it,” please visit http://ix.ly/v395.   

Attendees will have a chance to win an Apple iPad and one month of unrestricted access to Signal's Starter Pack, including full feature access to create, execute and measure mobile, email and social media marketing programs.